Related: Finalrentals Adds to Global Expansion with Jordan Launch
Finalrentals Expands Into Greece
The move brings the international car rental company into one of the world's most historical and popular tourist destinations while rounding out its service network in the Balkans.

Entrepreneuer Evmorfia Karagiannoudi is the new owner of the Finalrentals franchise in Greece.
Photo: Finalrentals
Finalrentals has launched a master franchise in Greece, expanding the car rental company’s reach to 32 countries, the company announced recently.
Founder and CEO Ammar Akhtar hailed the new franchise as a major achievement, bringing the company closer to realizing its goal of serving 100 countries by 2025. “This exciting development highlights Finalrentals' commitment to growth and success and emphasizes its dedication to serving customers worldwide,” he said in a news release.
Expanding into Greece, famous for its magnificent temples and historical legacy, will also solidifys the Finalrentals presence in the Balkans. The move comes after the company successfully operated in Croatia, Albania, Serbia, and Montenegro. Akhtar notes the franchise will continue Finalrentals' reputation for exceptional car rental services, which includes the ability to search and compare rental car prices and receive instant confirmation.
With the new franchise in Greece, Finalrentals will now offer high-quality car rental services in strategic locations such as Athens, Thessaloniki, and other major Greek islands. Given the immense popularity of Greece as one of Europe’s top travel destinations, Akhtar is optimistic about the growth potential of this new venture.
Evmorfia Karagiannoudi, the business leader and owner of the new franchise, said, “Greece is one of the world’s top touristic destinations. We believe our courteous customer services and vision for excellence will add more value to the global Finalrentals network."
Akhtar added, “We are also proud that our Greece franchise will be lead by a woman entrepreneur."
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
