Finalrentals Expands Into the Caribbean with Jamaican Franchise
European operator Finalrentals opens a franchise in Jamaica with its first female franchisee.
Rena Forbes, franchise owner and CEO brings 32 years of experience to the new operation.
Photo courtesy of Finalrentals
European car rental brand, Finalrentals, continues the expansion of its franchise program in the Caribbean by adding a new franchise in Jamaica. The franchise has been secured by car rental industry entrepreneur Rena Forbes and is the first female franchisee of Finalrentals. Rena has about 32 years of experience in the industry and has been running her car rental business in Jamaica for many years.
“Finalrentals is one of the most dynamic car rental brand and I am so pleased to bring it to Jamaica,” said Rena in a statement.
"(The) role of women entrepreneurs and executives has been amazing in the car rental industry over the years and it is our honor to empower female entrepreneurs to come forward and take this industry to the new heights, opening of our Jamaican franchise will always be an historical moment for Finalrentals as it is our first woman-led franchise," added Ammar Akhtar the founder and CEO of the Finalrentals brand.
The Jamaican franchise will serve across Jamaica from Montego Bay to Kingston, including shuttle services to and from both International airports.
More Rental Operations
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →