Finalrentals Expands Into the Caribbean with Jamaican Franchise
European operator Finalrentals opens a franchise in Jamaica with its first female franchisee.
Rena Forbes, franchise owner and CEO brings 32 years of experience to the new operation.
Photo courtesy of Finalrentals
European car rental brand, Finalrentals, continues the expansion of its franchise program in the Caribbean by adding a new franchise in Jamaica. The franchise has been secured by car rental industry entrepreneur Rena Forbes and is the first female franchisee of Finalrentals. Rena has about 32 years of experience in the industry and has been running her car rental business in Jamaica for many years.
“Finalrentals is one of the most dynamic car rental brand and I am so pleased to bring it to Jamaica,” said Rena in a statement.
"(The) role of women entrepreneurs and executives has been amazing in the car rental industry over the years and it is our honor to empower female entrepreneurs to come forward and take this industry to the new heights, opening of our Jamaican franchise will always be an historical moment for Finalrentals as it is our first woman-led franchise," added Ammar Akhtar the founder and CEO of the Finalrentals brand.
The Jamaican franchise will serve across Jamaica from Montego Bay to Kingston, including shuttle services to and from both International airports.
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →