European car rental brand, Finalrentals, continues the expansion of its franchise program in the Caribbean by adding a new franchise in Jamaica. The franchise has been secured by car rental industry entrepreneur Rena Forbes and is the first female franchisee of Finalrentals. Rena has about 32 years of experience in the industry and has been running her car rental business in Jamaica for many years.

“Finalrentals is one of the most dynamic car rental brand and I am so pleased to bring it to Jamaica,” said Rena in a statement. 

"(The) role of women entrepreneurs and executives has been amazing in the car rental industry over the years and it is our honor to empower female entrepreneurs to come forward and take this industry to the new heights, opening of our Jamaican franchise will always be an historical moment for Finalrentals as it is our first woman-led franchise," added Ammar Akhtar the founder and CEO of the Finalrentals brand.

The Jamaican franchise will serve across Jamaica from Montego Bay to Kingston, including shuttle services to and from both International airports.