Within four months of announcing its franchise program, Finalrentals, a Dubai, United Arab Emirates-based online platform for car rentals, has now formally launched in North America. 

The first franchise operations in the region have commenced in Miami. The location will actively serve inbound travelers at the Miami International Airport. Finalrentals franchise is also extending the car rental facility to non-tourist residents within the city. 

"The U.S. is one of the largest and the most dynamic markets in the world when it comes to car rentals," said Ammar Akhtar, the founder and CEO of Finalrentals. "We believe our entry into the market will add significant value to the existing rentals landscape in the U.S. because we provide far better value than some of the larger players already active locally. Miami is one of the most vibrant tourist locations globally, and we could not have asked for a better start. We will be adding many more locations across the U.S. soon." 

Finalrentals Franchise Program enables traditional car rental businesses to instantly digitize their fleet and connect to all the leading booking platforms such as VIP Cars and booking.com with virtually zero investment in tech. The franchise program is now available throughout Europe and North America.