Finalrentals Launches in Miami
The location will actively serve inbound travelers at the Miami International Airport.

Finalrentals franchise is also extending the car rental facility to non-tourist residents within the city.
Photo via Finalrentals/Canva.
Within four months of announcing its franchise program, Finalrentals, a Dubai, United Arab Emirates-based online platform for car rentals, has now formally launched in North America.
The first franchise operations in the region have commenced in Miami. The location will actively serve inbound travelers at the Miami International Airport. Finalrentals franchise is also extending the car rental facility to non-tourist residents within the city.
"The U.S. is one of the largest and the most dynamic markets in the world when it comes to car rentals," said Ammar Akhtar, the founder and CEO of Finalrentals. "We believe our entry into the market will add significant value to the existing rentals landscape in the U.S. because we provide far better value than some of the larger players already active locally. Miami is one of the most vibrant tourist locations globally, and we could not have asked for a better start. We will be adding many more locations across the U.S. soon."
Finalrentals Franchise Program enables traditional car rental businesses to instantly digitize their fleet and connect to all the leading booking platforms such as VIP Cars and booking.com with virtually zero investment in tech. The franchise program is now available throughout Europe and North America.
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
