European car rental brand, Finalrentals, continued the expansion of it’s partner program in Canada, and the affiliate program has been awarded to a local car rental company in Toronto. Announced in a statement, the affiliate was activated after a successful ICRS, International Car Rental Show that opened doors to more partners for Finalrentals.

“Finalrentals is one of the most flexible and dynamic car rental brands and I am so pleased to bring it to Toronto,” said Sukhi, owner of the affiliate program in Toronto, in the statement.

"Canada is one of the most amazing car rental markets and we are so excited to activate our first ever affiliate location in Canada and that too in the bustling city of Toronto”, added Ammar Akhtar the founder and CEO of the Finalrentals brand.

The affiliate location will operate in full swing and will serve across Toronto, including the city as well as the Toronto Pearson International Airport (YYZ) by meet and greet services.