Auto Rental News
MenuMENU
SearchSEARCH

First Car Rental, Europcar Take Top Spots in South African Service Awards

In the 2012 awards recognizing companies with highly rated customer service in South Africa, First Car Rental took the No. 1 spot for the car rental category, followed by Europcar.

by Staff
March 26, 2013
2 min to read


The 2012 South African Service Awards named the winners of the second annual customer service awards, which were announced in early March at a ceremony in Johannesburg.

The awards include seven categories — banking, short-term insurance, ATM deploywer, security services, telecommunication services, hotels and resorts, and car rental (hire) — and recognize companies in South Africa that “push the boundaries of exceptional service.” Customers nominate and vote for companies by giving a rating on the quality of customer service.

Ad Loading...

More than 200,000 ratings were received between Sept. 1, 2012 and Nov. 30, 2012. 

Andrew Cook, CEO of Smoke Customer Care Solutions, created the South African Service Awards to provide an award in South Africa based on customer opinion and to help recognize companies. “There is so much bad publicity around customer service, so we decided that it was time to recognize the companies that put the effort into making a difference with regards to customer service,” he said.

The 2012 South African Service Award Winners

Travel and Related Services – Car Hire

  • 1st Place: First Car Rental

  • 2nd Place: Avis Rent a Car

  • Excellent Customer Service: Tempest Car Hire

  • Excellent Customer Service: Europcar

Travel and Related Services – Hotels & Resorts (Category sponsored by First Car Rental)

Ad Loading...
  • 1st Place:  The City Lodge Group

Financial Services – Banking

  • 1st Place: Nedbank

  • 2nd Place: Absa

Financial Services – Short-term Insurance

  • 1st Place: Indwe Risk Services

  • 2nd Place: MiWay Insurance Ltd

Ad Loading...

Financial Services – ATM Deployer

  • 1st Place: Spark ATM Systems

Security – Services (Category sponsored by Indwe Risk Services)

  • 1st Place: ADT Security

Telecommunications – Services

Ad Loading...
  • 1st Place: MTN SP

  • 2nd Place: Vodacom

Entries for the 2013 awards are open from March 1, 2013 to Aug. 31, 2013. The customer rating period will run from Sept. 1, 2013 to Nov. 30, 2013.

More information about the 2012 winners and how to register can be found on www.saservice.co.za.

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...