First Car Rental Trade Event Convenes in Guangzhou, China
Held last week in Guangzhou, China, the International Car Rental Trade Fair and Festival drew some 500 attendees and featured about 50 exhibitors.

Photo by Chris Brown

Photo by Chris Brown
The First International Car Rental Trade Fair and Festival convened May 25-27 in Guangzhou, China. The festival, held at the Canton Fair Complex, drew about 500 attendees from car rental companies across China and included about 50 exhibitors in the exhibition hall.
The event was organized by Mr. X.E. Huang, chairman of the Guangzhou Car Rental Association. The conference featured a presentation by Sixt as well as one from Chris Brown, executive editor of Auto Rental News, on the state of the industry and a look into its future.
“I was honored to be able to deliver an address, but more importantly delighted to learn about the incredible growth of the Chinese car rental industry,” Brown said. “This was a wonderfully organized event. My hat is off to Chairman Huang and his team for their hard work.”
Click here for a photo gallery of the event.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
