The First International Car Rental Trade Fair and Festival convened May 25-27 in Guangzhou, China. The festival, held at the Canton Fair Complex, drew about 500 attendees from car rental companies across China and included about 50 exhibitors in the exhibition hall.

The event was organized by Mr. X.E. Huang, chairman of the Guangzhou Car Rental Association. The conference featured a presentation by Sixt as well as one from Chris Brown, executive editor of Auto Rental News, on the state of the industry and a look into its future.

“I was honored to be able to deliver an address, but more importantly delighted to learn about the incredible growth of the Chinese car rental industry,” Brown said. “This was a wonderfully organized event. My hat is off to Chairman Huang and his team for their hard work.”

Click here for a photo gallery of the event.