MENU
SEARCHThe Ford2Go service allows customers to rent vehicles from participating dealerships throughout Germany.
Ford Motor Co. launched the first automotive manufacturer-backed car sharing program in Europe to incorporate dealerships on March 4.
Ford2Go was formed following a partnership of Ford of Germany, the German Ford dealers association FHD GmbH, and DB Rent GmbH. Operations will begin in the second quarter of 2013.
The 50 participating Ford dealers across Germany will offer cars and service to customers in their town, allowing easy access to shared cars and offering the chance for customers to drive Ford vehicles. An estimated 500 cars will be available for customers to rent by the end of this year.
DB Rent developed an online booking system and iOS and Android smartphone apps for users to book vehicles.
Ford Motor Company Executive Chairman Bill Ford highlighted car sharing as an important element of the future of mobility. The company’s Blueprint for Mobility also associates traffic congestion and environmental concerns with the development of a network of mobility solutions with shared services.
A Ford Motor Co.-sponsored poll revealed that more than half of Europeans would consider car sharing as a viable option.
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.
Read More →
The integrated business model combines each operator’s local expertise with international standards to boost sales.
Read More →
The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.
Read More →
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Read More →
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
Read More →
