Global car rental and mobility software provider Fourth Tier Solutions announces the hiring of Andy Pratley as head of global sales and account management. 

Pratley brings to Fourth Tier over 25 years’ experience in the car rental industry, having held senior positions with major international car rental brands across the EMEA and APAC regions, as well as business ownership.

Pratley will spearhead the global growth strategy for Fourth Tier’s ERA software solution designed for large enterprise organizations as well as smaller independent car rental operators.

“We are delighted to welcome Andy to the team,” said Paul Gallen managing director for Fourth Tier. “Bringing extensive industry experience into the sales process will enable us to create a more collaborative and focused environment allowing the global sales team to concentrate on their core job of building our business in a sustainable way.”

We are developing a much more targeted plan for growing the business”, said Pratley. “We listen to how our clients run their business and then offer what we consider the best solution for them. We really tailor the best solution for our customers’ individual needs and budgets.”