After a successful implementation of the CHOICE vehicle delivery system in Los Angeles, Fox Rent A Car will expand the program to other locations in California, Nevada and Washington.

Fox will implement the CHOICE system in Las Vegas, San Diego, San Francisco, San Jose and Seattle by July 2010 and in Phoenix and Oakland by October 2010.

The CHOICE system allows customers to complete their rental paperwork at the counter, and then go to the ready area to select a vehicle from the car class that they selected. This format speeds up the rental process, reduces the customer’s time at the counter, and allows the customer the advantage of actually choosing the car they want to drive.

The CHOICE system was originally introduced at the Fox location at the Los Angeles International Airport. The customer service response was immediate and positive.

“Fox is consistently trying to improve its customer service initiatives,” stated Tonia Brown, operations manager for Fox Rent A Car. “By allowing the customer to select their own vehicle, they get immediately involved in the rental process and they enjoy it. If the customer sees another vehicle in a different car class, they can have the attendant change their selection without having to return to the rental counter.”