See Also: Day’s Rental Signs On to Free2Move's Connect Fleet
Free2move Acquires Opel Rent
The acquisition of Opel Rent accelerates the Free2move growth strategy in Germany and Austria and pushes the transition from rent to mobility provider, with vehicle access under the umbrella of Free2move.
March 25, 2022
Acquiring Opel Rent is a move for Free2move to have a greater presence in Germany and Austria, as well as an increase in electric vehicles as part of its fleets.
Photo: Free2Move
1 min to read
Mobility solutions provider, Free2move, announced in a statement the acquisition of Opel Rent, previously owned by Techno Einkauf GmbH and Verband deutscher Opelhändler (VDOH) Wirtschaftsdienst GmbH.
Adding Opel Rent to its network expands the company's service to about 1,000 agencies across Germany and Austria, according to the statement. Free2move brings mobility hubs across Europe and the U.S., with fleets of vehicles available by the minute, by the week, or by the month. Free2move vehicles are accessed through the Free2move app and with each individual customer account – no additional paperwork is required.
“We are looking forward to serving the customers in these markets, with flexible vehicle options that cater to its individual needs," said Alexander Momm, hHead of Germany & Austria operations, in the statement. "Opel Rent’s team with its expertise and skills will help us achieve both of those objectives.”
More Rental Operations
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →