Franchise Services of America (FSNA) announced the roll-out of its 2015 marketing strategy and a renewed focus on franchise sales, following a series of regional meetings for franchisees, according to a company press release.

FSNA corporate team members met with U-Save franchisees in Atlanta, Indianapolis and Atlantic City to discuss the company's marketing initiatives, strategies for franchise sales and the revamping of operations for the upcoming year.

"This is an exciting time to be a part of the FSNA team, and our recent visits to Atlanta, Indianapolis and Atlantic City allowed us to share the bold new strategy that will take us into 2015," said Tom McDonnell, CEO of FSNA.

According to McDonnell, unveiling the company’s vision directly to the regions enables the sense of partnership needed to move U-Save to the forefront of the car rental franchise marketplace.

No further information was given regarding these initiatives.