@ICRS 2025:Growing a Digital Rental Car Presence
Gaining Inbound Rental Car Business
ICRS 2025: A session will help smaller rental car operators make the most of technology platforms to rent out available fleet and draw more customers.
April 7, 2025
The session will be held on April 16 at 10:30 am at the Paris Las Vegas conference center.
Graphic: Bobit / Photos: From speakers
2 min to read
One of the big challenges for rental car operations, especially independents, is connecting untapped demand with available fleet supply.
A session at the International Car Rental Show, “New Strategies for Smaller Rental Companies to Gain Inbound Traffic,” will look at how online, real-time marketplace platforms can help rental car companies generate more revenue. The session will be held on April 16 at 10:30 am at the Paris Las Vegas conference center.
Session panelists include Alen Baibekov, CEO and co-founder of the Booking Group; Vitaly Cvetkov, head of growth for the Booking Group; and Jason Manelli, president of Rent-A-Wreck.
Among key points, the session will cover:
How to efficiently rent or lease out your fleet to generate revenue that wasn’t accessible before.
Leading sources of inbound business and how their needs and demands are evolving
The differences between online marketplaces, brokers, online travel agencies (OTAs) and (global distribution systems) GDSs, and how they work with rental car operators.
How to use real estate to boost the marketing of a rental fleet and access broader sources of business.
How to grow a solid, sustainable rental car clientele over time
How to use products to manage and complement ways of getting inbound business
The International Car Rental Show will be held April 14-16 and bring together the owners, operators, executives, and managers of various rental car operations for three days of networking, education, and vendor business connections. REGISTRATION HERE
More Rental Operations
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →