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Gaining Inbound Rental Car Business

ICRS 2025: A session will help smaller rental car operators make the most of technology platforms to rent out available fleet and draw more customers.

April 7, 2025
Gaining Inbound Rental Car Business

The session will be held on April 16 at 10:30 am at the Paris Las Vegas conference center.

Graphic: Bobit / Photos: From speakers

2 min to read


One of the big challenges for rental car operations, especially independents, is connecting untapped demand with available fleet supply.

A session at the International Car Rental Show, “New Strategies for Smaller Rental Companies to Gain Inbound Traffic,” will look at how online, real-time marketplace platforms can help rental car companies generate more revenue. The session will be held on April 16 at 10:30 am at the Paris Las Vegas conference center.

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Session panelists include Alen Baibekov, CEO and co-founder of the Booking Group; Vitaly Cvetkov, head of growth for the Booking Group; and Jason Manelli, president of Rent-A-Wreck.

Among key points, the session will cover:

  • How to efficiently rent or lease out your fleet to generate revenue that wasn’t accessible before.

  • Leading sources of inbound business and how their needs and demands are evolving

  • The differences between online marketplaces, brokers, online travel agencies (OTAs) and (global distribution systems) GDSs, and how they work with rental car operators.

  • How to use real estate to boost the marketing of a rental fleet and access broader sources of business.

  • How to grow a solid, sustainable rental car clientele over time

  • How to use products to manage and complement ways of getting inbound business

The International Car Rental Show will be held April 14-16 and bring together the owners, operators, executives, and managers of various rental car operations for three days of networking, education, and vendor business connections. REGISTRATION HERE

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