More ICRS News: ICRS Keynoter To Focus on Digital Online Presence for RACs
Global Auto Rental Operators Survey Ready for Takers
Results from rental car operators around the world will be revealed at a session during the International Car Rental Show.
February 24, 2025
The results will provide accurate, complete industry benchmarks that RACs around the world can use to assess their business operations and performance.
Graphic: Rate Gain
1 min to read
It’s time – and you have the time – to take the Auto Rental News 2025 State of Car Rental Survey.
Compiled between research and data firm Rate Gain and Auto Rental News, the survey of rental car companies and operations will yield insights on the state of the industry.
The researchers at Rate Gain will hold a session at the International Car Rental Show open to all attendees detailing their deep data. It will be held on Tuesday, April 15 at 4 pm during the event at the Paris Las Vegas Hotel and Casino.
The 20-question multiple choice survey takes only a few minutes to finish. The results will provide accurate, complete industry benchmarks that RACs around the world can use to assess their business operations and performance.
The survey not only documents the industry environment but contributes to a more accurate public image of the U.S. and global auto rental sector. The survey will remain live until Monday, March 10.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →