General Motors has launched a carsharing program in New York City. Let’s Drive NYC is available to eligible residents of The Ritz Plaza, a 479-unit luxury apartment building in Times Square in midtown Manhattan — owned and managed by Stonehenge Partners.

Residents use a GM-developed mobile app to reserve a vehicle and access parking, according to GM. Parking is available in one of 200 Manhattan garages managed by Icon Parking Systems. Currently, the fleet includes eight Chevrolet Trax small SUVs and two Chevrolet Equinox SUVs.

Residents will receive electronic credits valid for three hours of rental per month. Then users pay $10 an hour or up to $75 for a 24-hour reservation.

“Customers want options on how to move from Point A to Point B that provide flexibility and personalization,” said Dan Ammann, GM president. “Let’s Drive NYC is just one part of GM’s global urban mobility strategy. We view evolving consumer preferences, such as carsharing, as real business opportunities, where we can quickly build on our existing capabilities such as OnStar connectivity to very effectively meet customer needs.”

Let’s Drive NYC leverages integrated and existing OnStar connectivity technologies and services, such as remote diagnostic status, and access to OnStar advisors with the push of a button, according to GM.

GM offered the program earlier this summer to select Ritz Plaza residents who completed more than 100 trips and drove nearly 20,000 miles in the New York, New Jersey and Connecticut tri-state area.

“When GM approached us with their carsharing program, we were excited to incorporate this innovative service to further enhance our residents’ lifestyle,” said Ofer Yardeni, chairman and CEO of Stonehenge. “Owning a vehicle in New York City is expensive and inconvenient. GM’s Let’s Drive NYC carsharing program delivers a valuable and sought-after amenity, and residents of The Ritz Plaza are taking full advantage of it.”