Go Rentals New Zealand was revealed as the winner of the Canstar Blue Customer Satisfaction Award in the car hire category, receiving a maximum five stars across every measurement rated, beating out all major brands as the first independent car hire company to win the award in eight years.

Canstar Blue researches, compares, and rates products and services according to customer satisfaction across categories including banking, telecommunications, appliances, electronics, utilities, travel and FMCG. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence.

Go Rentals was rated alongside Apex, Avis, Budget, Hertz, Thrifty, Europcar, and Jucy, in six categories - customer service, booking process, value for money, availability of vehicles, transparency of costs and fees, and overall satisfaction.

Customer service was identified as a key driver of overall satisfaction and for Go Rentals it represented the majority of influence (23%), an insight that Go Rentals Managing Director James Dalglish says is intrinsic to the way the company does business.