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Green Motion Adds New Switzerland Location

The new franchise in Zurich continues the company's expansion in Western Europe.

July 10, 2023
Green Motion Adds New Switzerland Location

The Green Motion Zurich team pictured left to right: Yesim Yasemin Tomruk and Naim Tomruk.

Green Motion

1 min to read


Green Motion signed its latest franchise in Zurich, Switzerland, continuing the company's rapid expansion through Western Europe.

Car rental entrepreneur Yesim Yasemin Tomruk has acquired the franchise, bringing a wealth of experience and passion for sustainable mobility solutions to the market.

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Switzerland, a country known for its commitment to environmental initiatives and sustainable living, is an ideal location for the Green Motion brand's continued expansion. Zurich has become a destination for eco-conscious business and leisure travelers due to its pristine natural beauty and innovative urban planning.

"We are thrilled to welcome Yesim Tomruk and his team to the Green Motion family," said Richard Lowden, founder and CEO of Green Motion. "Their extensive expertise in the car rental industry and dedication to sustainability perfectly align with our values. We are looking forward to working with them in the development of our brand across the beautiful canton of Zurich and beyond.” 

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