Green Motion International and U-Save Car & Truck Rental recently appointed industry veteran Rich Bowden as Chief Business Officer (CBO).

Bowden, formerly with Hertz, brings relevant expertise and experience to his new role and will lead the continued global development of the Green Motion and U-Save brands.

Green Motion is a leading global brand in eco-friendly vehicle rentals, present in over 70 countries with a 100% franchised network. U-Save Car & Truck Rental, established in 1979, has operations in the U.S. and internationally.

In his capacity as CBO, Bowden will be responsible for spearheading strategic initiatives aimed at driving the growth and success of both brands in existing and emerging markets. His leadership will focus on expanding the companies' footprints and enhancing their industry-leading sustainable mobility offerings.

“Rich Bowden’s deep understanding of the industry and proven track record of success make him an invaluable asset as we continue to scale and evolve,” said Richard Lowden, founder and CEO of Green Motion, in a Sept. 10 news release. “Rich’s experience will help us strengthen our brands and deliver on our service worldwide.”

Bowden's addition to the team signals Green Motion and U-Save's plan to attract top talent as part of their broader strategy for growth. His career at Hertz, where he held various senior roles, involved driving innovation and leading teams in the highly competitive car rental industry.