Auto Rental News
MenuMENU
SearchSEARCH

Green Motion and U-Save Hire New Chief Marketing Officer

Booking.com's Isabel Williams brings more than 25 years of varied marketing experience to the global auto rental brands.

Green Motion and U-Save Hire New Chief Marketing Officer

(L to R): Richard Lowden, founder and CEO of Green Motion; Isabel Williams, the new CMO of Green Motion and U-Save; and Naomi Suzuki, COO.

Photo: Green Motion / U-Save

1 min to read


Global car rental franchise brands Green Motion and U-Save announced  April 11 they recently hired Isabel Williams to their senior leadership team as chief marketing officer.

Williams has more than a decade of travel experience and over 25 years in global brand strategy and digital and performance marketing, most recently as marketing director for trip strategy at Booking.com, and previously head of loyalty and retention at Rentalcars.com.

Ad Loading...

“Isabel brings unmatched marketing expertise within our sector and I am confident she will play a pivotal role in the continued expansion and success of our brands across the world,” said Richard Lowden, founder and CEO of the Green Motion U-Save Group, in a news release.

Williams added, “I cannot wait to get started on further developing the brand experience and working with our franchisees and partners to deliver environmentally focused car rental solutions for customers.

Green Motion was established in 2007 in the United Kingdom, with the brand now operating its global franchise network across more than 70 countries. Green Motion acquired U-Save in 2022 and has expanded the brand from its original seven countries of operation to 18.

Green Motion and U-Save will be exhibiting at the 2024 International Car Rental Show in Las Vegas at the Horseshoe Hotel April 15-17.

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...