Global car rental franchise brands Green Motion and U-Save announced  April 11 they recently hired Isabel Williams to their senior leadership team as chief marketing officer.

Williams has more than a decade of travel experience and over 25 years in global brand strategy and digital and performance marketing, most recently as marketing director for trip strategy at Booking.com, and previously head of loyalty and retention at Rentalcars.com.

“Isabel brings unmatched marketing expertise within our sector and I am confident she will play a pivotal role in the continued expansion and success of our brands across the world,” said Richard Lowden, founder and CEO of the Green Motion U-Save Group, in a news release.

Williams added, “I cannot wait to get started on further developing the brand experience and working with our franchisees and partners to deliver environmentally focused car rental solutions for customers.

Green Motion was established in 2007 in the United Kingdom, with the brand now operating its global franchise network across more than 70 countries. Green Motion acquired U-Save in 2022 and has expanded the brand from its original seven countries of operation to 18.

Green Motion and U-Save will be exhibiting at the 2024 International Car Rental Show in Las Vegas at the Horseshoe Hotel April 15-17.