Green Motion CEO Awarded for COVID Response
Green Motion Founder and CEO Richard Lowden received his award at the SME National Business Awards event in London last week.

BBC and ITV presenter Jonny Nelson (left), Green Motion Founder and CEO Richard Lowden (center) Tony Murdock of TR Global Group (right).
Photo via Green Motion.
Green Motion Founder and CEO Richard Lowden has been presented with a "Lockdown Leader" Award by the SME National Business Awards for his efforts and leadership of the Green Motion global network through the pandemic.
Presented by Jonny Nelson, BBC and ITV presenter, and Tony Murdock of TR Global Group, Lowden received his award at the event at Wembley Stadium in London last week.
"Being a leader of people and an organisation is a difficult task at any time but steering a ship through a COVID storm requires someone to take charge, make decisions and provide clear direction," SME National Business Awards organizers said in a statement. "The finalists for this award kept their team motivated and informed despite everyone working from home, and have continued to inspire and show passion and optimism in exceptionally difficult circumstances."
"The last 18 months have been extremely challenging for our network, along with the entire travel sector, and I am incredibly proud of my team's efforts during the pandemic not just to keep our business going, but to actually grow — expanding our international network, as well as leading our industry as the first international car rental brand to introduce and implement a standardised set of safety measures right across our global network, designed to ensure the security and well being of our valued customers and staff," Lowden said.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
