Green Motion CEO Receives Green Fleet Award
Richard Lowden, founder and CEO of Green Motion, was given the Outstanding Achievement Award at this year’s Green Fleet Awards in the U.K.

Richard Lowden, CEO and founder of Green Motion, (center) accepts the award with his Green Motion team. Photo courtesy of Green Motion.

Richard Lowden, CEO and founder of Green Motion, (center) accepts the award with his Green Motion team. Photo courtesy of Green Motion.
Richard Lowden, founder and CEO of Green Motion, received the Outstanding Achievement Award at this year’s Green Fleet Awards, which were held in Coventry, United Kingdom.
The Green Fleet Awards recognize individuals and businesses that strive to make a difference in lowering their carbon impact within the fleet sector.
The Outstanding Achievement Award honored Lowden’s dedication to bringing about change in the global rental industry — with Green Motion launching as a car rental company on a green/environmental platform. From its launch in 2007, Green Motion is now present in over 30 countries.
"Outstanding Achievement is totally deserved,” said Jason Devoto, managing director of the PSI Group. “[Lowden’s] pioneering work and fight against the odds needed to be recognized."
"It is an incredible honor to have received Green Fleets’ Outstanding Achievement award, but it is important to note that this was not an achievement undertaken purely by myself but by the entire team here at Green Motion International," said Lowden. "Receiving this award is a tremendous milestone, but our journey continues with us being truly focused on further expansion and development for 2018 with us already planning further franchises locations in the U.S., Europe, and the APAC region.”
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
