Related: Green Motion Launches in Poland
Green Motion Launches Franchise in Sweden
U.K.-based car rental company Green Motion continues its franchise expansion in Europe by opening in Sweden. The eco-friendly fleet will serve customers at Stockholm Arlanda International Airport starting in July.

Richard Lowden, founder and CEO of Green Motion (right), shakes hands with the operator of the new Green Motion franchise in Sweden (Anders Jutemyr). Photo courtesy of Green Motion.

Richard Lowden, founder and CEO of Green Motion (right), shakes hands with the operator of the new Green Motion franchise in Sweden (Anders Jutemyr). Photo courtesy of Green Motion.
Environmentally-focused car rental company Green Motion continues its expansion in Europe by opening a franchise in Sweden.
The Swedish franchise was acquired by a local entrepreneur, Anders Jutemyr, who currently operates an independent brand.
Jutemyr acquired the rights for Green Motion in order for him to pursue his objective of fully developing the country with the support of an international brand.
The first Green Motion location will open in July at Stockholm Arlanda International Airport — with further locations to be announced.
"This is another big step for the Green Motion brand with us adding our first country in Scandinavia,” said Richard Lowden, founder and CEO of Green Motion. “The introduction of Sweden brings Green Motion's operational presence to 30 countries around the world."
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
