U.K.-based car rental company Green Motion celebrates the opening of its latest U.S. car rental location at San Diego’s new Rental Car Center. The eco-friendly fleet will serve customers at San Diego International Airport.

In 2013, Green Motion launched its brand in the U.S. with the opening of its first master state franchise in Florida at the Miami International Airport. The master state franchise for California was acquired by the Ortiz Mena family, according to Green Motion. The San Diego Airport location is the Mena family’s first corporate rental operation.

Additionally, Green Motion San Diego has joined the American Car Rental Association (ACRA).

Green Motion California has already started to market sub-franchise opportunities focused on entrepreneurial business professional's acquiring the rights of franchise territories such as Los Angeles (LAX), San Francisco, and Sacramento, according to the company.

Green Motion USA is also currently recruiting master state franchises for the other parts of the U.S.