Green Motion Opens First U.S. Franchise
U.K.-based car rental Green Motion is partnering with Total Auto Rent to open its first U.S. franchise in Miami.

Richard Lowden of Green Motion and Patricio Franulic of Total Auto Rent

Richard Lowden of Green Motion and Patricio Franulic of Total Auto Rent
U.K.-based car rental company Green Motion has announced the sale of its first U.S. franchise in Florida. Beginning Sept. 1, Total Auto Rent — an independent rental company in Miami — will partner with Green Motion to operate the franchise at the Miami International Airport as well as Miami’s South Beach.
“We are absolutely delighted that we have been able to reach agreement to open Green Motion’s first franchise in the United States,” said Richard Lowden, Green Motion International’s founder and chairman. “Total Auto Rent, under owner Patricio Franulic, already has an excellent reputation, and I am in no doubt whatsoever that the development of the Green Motion brand here in the USA is in safe hands. “
“For several years, we have been looking at the expansion of our already successful car hire business when we discovered the Green Motion franchise opportunity,” said Franulic. “We felt that their unique positioning of the brand with the provision of ecologically friendly vehicles, coupled with their expertise within the global rental industry, made them the right partners for our company.”
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
