Groupe PSA Launches Mobility Brand in Seattle
With the app, Free2Move allows users in Seattle to compare the location, characteristics, and operating costs of available transportation options, including offerings from car2go, Zipcar and TravelCar.

Groupe PSA has launched its mobility brand Free2Move in Seattle. Photo courtesy of Groupe PSA.

Groupe PSA has launched its mobility brand Free2Move in Seattle. Photo courtesy of Groupe PSA.
Groupe PSA has taken its latest step in the North American market with the launch of Free2Move in Seattle, a smartphone-based mobility aggregation platform positioned to meet changing customer demands.
With the app, Free2Move allows users in Seattle to compare the location, characteristics, and operating costs of available transportation options, including offerings from car2go, Zipcar and TravelCar.
Free2Move will also be adding bike-sharing services over the next 60-days, including Ofo Bike, Lime Bike, and Spin Bike.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” said Larry Dominique, Groupe PSA’s North America president and CEO. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”
With Free2Move, consumers can schedule or access the transportation of their choice for a period ranging from a few minutes to several days, according to the company. The service has expanded throughout Europe and is currently available in seven countries (France, Spain, Germany, the United Kingdom, Italy, Austria and Sweden) with 400,000 customers and some 30 operators.
The launch in the U.S. represents the latest step in Groupe PSA’s “Push to Pass” global growth initiative, which was unveiled in April 2016.
“We’re pleased to announce today that we will begin our North American operations in Seattle,” said Brigitte Courtehoux, Groupe PSA’s senior vice president of mobility. “As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation.”
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
