The Hertz Corp. announced this week the appointment of new General Sales Agents (GSA) to grow its outbound car rentals in Jordan and Lebanon. Partnering with Eastern Travel & Tours in Jordan and Nakhal in Lebanon, Hertz will provide a new level of service and support for the countries' travel trade professionals.

In 2012, Hertz outbound transactions from Lebanon grew by 20% year-on-year, with France, UAE, Italy, United States and Greece among the top five countries of choice for its Lebanese customers. For the same year, the U.S. was the second most popular travel destination for Hertz customers in Jordan, sitting just behind the UAE.

Michel Taride, group president of Hertz International, said: "Hertz is excited to be aligned with Eastern Travel & Tours and Nakhal, whose combined presence and knowledge of the Jordanian and Lebanese travel markets make them ideal partners to grow our outbound car rentals from the two countries to key overseas destinations.”

Amani Qassim, general manager of Eastern Travel & Tours, said: "As one of Jordan's most trusted travel operators, our aim is to continue to broaden the range of services that we offer for outbound travel and tourism. Eastern Travel & Tours has an independent multilingual sales team operating as a dedicated resource to represent the Hertz brand, and we are excited to build on its presence among our trade and corporate client portfolio."

Elie Nakhal, general manager of Nakhal, added: "Nakhal is one of Lebanon's oldest and most specialized agencies, with more than 50 years of experience in the travel and tourism industry. With our extensive global retail network and 125 experienced staff members, we are perfectly poised to significantly increase Hertz product awareness among the travel trade and grow outbound sales."