Hertz Announces Partnership with Premiership Football Club in the UK
As the West Bromwich Albion official car rental company, Hertz UK will allow fans to travel to home or away games in a discounted car rental.
The Hertz Corp. announced on Aug. 1 that Hertz UK will be the official car rental company of the Premiership football club West Bromwich Albion.
Football fans will be provided with a discounted car rental when making a reservation though the microsite www.hertz.co.uk/wba.
Renters can choose from all cars across Hertz’s fleet including the Family, Fun/Adrenaline, Prestige and Green Collections.
In addition to the 10% discount for the club’s fans, Hertz will offer accelerated membership to Hertz #1 Club Gold. As a gold member, renters can benefit from discounted rates and special offers, earn Gold Plus Reward Points and benefit from faster reservations.
“This is the first time we have collaborated with a Premiership football club in the UK, and we are thrilled to add West Bromwich Albion to our other exciting sporting partners such as Wimbledon and MotoGP,” said Hertz International President Michel Taride. “Football fans will benefit from discounted car rental, meaning they can get to home and away matches easily and comfortably in a Hertz car of their choice all year round.”
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →