The Hertz Corp. has appointed travel outsourcing company Discover the World Marketing as its new General Sales Agent (GSA) in Saudi Arabia and Bahrain. This will help grow outbound car rentals from the two Gulf countries to more than 8,800 Hertz locations in 150 countries, says Hertz.

"With the extensive Hertz product range perfectly matched to suit the needs of Saudi and Bahraini customers, combined with Discover the World's proven track record of providing outstanding service to the global travel industry, this partnership will boost our long-term outbound strategy focusing on key growth channels," said Michel Taride, group president of Hertz International.

Discover the World, which has existing GSA partnerships with Hertz in nine other countries, aims to grow Hertz outbound revenue from Saudi Arabia and Bahrain to key global destinations like the USA and Europe, according to Hertz.

"Both Gulf countries have a strong foundation with huge potential and we look forward to building on that from a global sales perspective,” said Jenny Adams, CEO of Discover the World Marketing. “Our goal is to grow outbound revenue into key worldwide destinations by more than 50%, and we intend to achieve this through nurturing existing and new Hertz customers, while working closely with trade partners, corporations and direct bookers."