Related: Hertz's Reorganization Plan Ok’d by Bankruptcy Court
Hertz Donates Custom Camaro to Raise Money for Charity
Hertz’s donation of its 2020 Hertz-Hendrick Motorsports Camaro ZL1 raised $250,000 for the Jack & Jill Late Stage Cancer Foundation.

Hertz donated a production model of 24 limited-edition custom Camaros that it commissioned to JAJF, which was auctioned off at the Barrett-Jackson Las Vegas Auction on June 19.
Photo courtesy of Hertz.
Hertz has announced that the donation of its 2020 Hertz-Hendrick Motorsports Camaro ZL1 has raised $250,000 for its charitable partner, the Jack & Jill Late Stage Cancer Foundation (JAJF).
Hertz donated a production model of 24 limited-edition custom Camaros that it commissioned to JAJF, which was auctioned off at the Barrett-Jackson Las Vegas Auction on June 19. Brenda and Rick Nielsen purchased the Camaro, and the proceeds will help JAJF continue its mission to treat families who have a parent diagnosed with terminal cancer to oncologist prescribed timeouts together.
"Hertz is thrilled our donation of the Hertz-Hendrick Motorsports Camaro ZL1 yielded such amazing results for the Jack & Jill Late Stage Cancer Foundation, with whom we've partnered for several years," said Laura Smith, Hertz executive vice president of sales, marketing and customer experience. "At Hertz, we love helping people travel and make memories, so it's an honor to support our partnership with this donation along with the in-kind rental cars we provide that help families facing unimaginable circumstances get away and spend time together.”
"We are so thankful to Hertz and their continued partnership," said Jon Albert, founder and president of the Jack & Jill Late Stage Cancer Foundation. "Our organization will never be bashful on behalf of these children who are losing their young moms and dads at such a vulnerable time. The investment that Hertz made and now the investment that Brenda and Rick Nielsen have made in us is a legacy. This will help sustain the Foundation and bring mores smiles and joy to families who are tragically touched by cancer."
Hertz introduced the 2020 Hertz-Hendrick Motorsports Camaro ZL1 as part of its fleet in 2019. The custom Camaro ZL1 is outfitted with a 6.2L V8 engine and 750 horsepower, with features including a larger Callaway Supercharger; custom Hertz wheels; custom Hertz lighted door sill plates; embroidered headrests; and Hertz fender badges.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
