Related: Hertz's Reorganization Plan Ok’d by Bankruptcy Court
Hertz Donates Custom Camaro to Raise Money for Charity
Hertz’s donation of its 2020 Hertz-Hendrick Motorsports Camaro ZL1 raised $250,000 for the Jack & Jill Late Stage Cancer Foundation.

Hertz donated a production model of 24 limited-edition custom Camaros that it commissioned to JAJF, which was auctioned off at the Barrett-Jackson Las Vegas Auction on June 19.
Photo courtesy of Hertz.
Hertz has announced that the donation of its 2020 Hertz-Hendrick Motorsports Camaro ZL1 has raised $250,000 for its charitable partner, the Jack & Jill Late Stage Cancer Foundation (JAJF).
Hertz donated a production model of 24 limited-edition custom Camaros that it commissioned to JAJF, which was auctioned off at the Barrett-Jackson Las Vegas Auction on June 19. Brenda and Rick Nielsen purchased the Camaro, and the proceeds will help JAJF continue its mission to treat families who have a parent diagnosed with terminal cancer to oncologist prescribed timeouts together.
"Hertz is thrilled our donation of the Hertz-Hendrick Motorsports Camaro ZL1 yielded such amazing results for the Jack & Jill Late Stage Cancer Foundation, with whom we've partnered for several years," said Laura Smith, Hertz executive vice president of sales, marketing and customer experience. "At Hertz, we love helping people travel and make memories, so it's an honor to support our partnership with this donation along with the in-kind rental cars we provide that help families facing unimaginable circumstances get away and spend time together.”
"We are so thankful to Hertz and their continued partnership," said Jon Albert, founder and president of the Jack & Jill Late Stage Cancer Foundation. "Our organization will never be bashful on behalf of these children who are losing their young moms and dads at such a vulnerable time. The investment that Hertz made and now the investment that Brenda and Rick Nielsen have made in us is a legacy. This will help sustain the Foundation and bring mores smiles and joy to families who are tragically touched by cancer."
Hertz introduced the 2020 Hertz-Hendrick Motorsports Camaro ZL1 as part of its fleet in 2019. The custom Camaro ZL1 is outfitted with a 6.2L V8 engine and 750 horsepower, with features including a larger Callaway Supercharger; custom Hertz wheels; custom Hertz lighted door sill plates; embroidered headrests; and Hertz fender badges.
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
