Hertz Europe Launches Exclusive French AV Tours
The Voyage à la Française series will offer customers five regional itineraries — one for each of the five senses — to discover the best of France.
Hertz's Voyage à la Française is currently available from the company's branch at Nice Airport, with an expansion to more locations across the French Riviera taking place in October.
Photo via Depositphotos.
Hertz Europe has unveiled "Voyage à la Française" self-driving sensorial tours in France, beginning with the Provence-Alpes-Côte d'Azur itinerary dedicated to the joy of the country's famous scents and fragrances.
The Voyage à la Française series will offer customers five regional itineraries — one for each of the five senses — to discover the best of France. Each sensorial tour comes with the rental of a carefully selected premium vehicle, with a variety to choose from, including the country's iconic Alpine A110 sports car, DS7 Crossback, and DS3 Crossback premium SUVs. As part of the exclusive package, customers will have the option to have an additional driver added free of charge.
The first itinerary, Provence-Alpes-Côte d'Azur, follows the delicate scents of local perfumeries and the fields throughout the well-known region. To introduce customers to the unique fragrances of the region, Hertz France is providing them with a specially designed gift box from the prestigious, local perfumer Fragonard, containing lavender soap and perfume. Additionally Voyage à la Française renters will receive a bespoke travel guide highlighting where to discover the region's best scents.
Hertz's Voyage à la Française is currently available from the company's branch at Nice Airport, with an expansion to more locations across the French Riviera taking place in October.
The service will be launched in four other regions in France between the end of this year and summer 2020, featuring exclusive sensorial experiences and new, bespoke vehicle selections for customers to discover the surroundings in style.
More Rental Operations
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
Aug. 25 Webinar: Build Custom Fleet Tools With AI and Vibe Coding
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →