Hertz Europe Launches Exclusive French AV Tours
The Voyage à la Française series will offer customers five regional itineraries — one for each of the five senses — to discover the best of France.
Hertz's Voyage à la Française is currently available from the company's branch at Nice Airport, with an expansion to more locations across the French Riviera taking place in October.
Photo via Depositphotos.
Hertz Europe has unveiled "Voyage à la Française" self-driving sensorial tours in France, beginning with the Provence-Alpes-Côte d'Azur itinerary dedicated to the joy of the country's famous scents and fragrances.
The Voyage à la Française series will offer customers five regional itineraries — one for each of the five senses — to discover the best of France. Each sensorial tour comes with the rental of a carefully selected premium vehicle, with a variety to choose from, including the country's iconic Alpine A110 sports car, DS7 Crossback, and DS3 Crossback premium SUVs. As part of the exclusive package, customers will have the option to have an additional driver added free of charge.
The first itinerary, Provence-Alpes-Côte d'Azur, follows the delicate scents of local perfumeries and the fields throughout the well-known region. To introduce customers to the unique fragrances of the region, Hertz France is providing them with a specially designed gift box from the prestigious, local perfumer Fragonard, containing lavender soap and perfume. Additionally Voyage à la Française renters will receive a bespoke travel guide highlighting where to discover the region's best scents.
Hertz's Voyage à la Française is currently available from the company's branch at Nice Airport, with an expansion to more locations across the French Riviera taking place in October.
The service will be launched in four other regions in France between the end of this year and summer 2020, featuring exclusive sensorial experiences and new, bespoke vehicle selections for customers to discover the surroundings in style.
More Rental Operations
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →