Hertz Europe has unveiled "Voyage à la Française" self-driving sensorial tours in France, beginning with the Provence-Alpes-Côte d'Azur itinerary dedicated to the joy of the country's famous scents and fragrances.

The Voyage à la Française series will offer customers five regional itineraries — one for each of the five senses — to discover the best of France. Each sensorial tour comes with the rental of a carefully selected premium vehicle, with a variety to choose from, including the country's iconic Alpine A110 sports car, DS7 Crossback, and DS3 Crossback premium SUVs. As part of the exclusive package, customers will have the option to have an additional driver added free of charge.

The first itinerary, Provence-Alpes-Côte d'Azur, follows the delicate scents of local perfumeries and the fields throughout the well-known region. To introduce customers to the unique fragrances of the region, Hertz France is providing them with a specially designed gift box from the prestigious, local perfumer Fragonard, containing lavender soap and perfume. Additionally Voyage à la Française renters will receive a bespoke travel guide highlighting where to discover the region's best scents.

Hertz's Voyage à la Française is currently available from the company's branch at Nice Airport, with an expansion to more locations across the French Riviera taking place in October.

The service will be launched in four other regions in France between the end of this year and summer 2020, featuring exclusive sensorial experiences and new, bespoke vehicle selections for customers to discover the surroundings in style.