Hertz Expands Carfirmation Service into Europe
Prior to arrival, Hertz’s carfirmation service sends a confirmation email to customers on the details of their reserved car.
The Hertz Corp. has announced the expansion of its Carfirmation service, a free email service to confirm the exact rental vehicle customers will receive prior to collection. In addition, customers traveling to Hertz Gold branches — with counter-bypass facilities — will also receive the specific parking bay location for their vehicle, so they can head straight to their car.
The Carfirmation service is available to Hertz Gold Plus Rewards members in the U.S., U.K., France, Germany, Spain, Italy and Benelux.
Michel Taride, group president of Hertz International, said: "The latest addition to Hertz Gold Plus Rewards, the Carfirmation service confirms a Gold customer's reserved vehicle, and for many Gold branches, [it] advises them of their car location so they can skip the counter. ..."
Similar to a program available in the U.S., the email alert is generated as soon as a vehicle is assigned to the reservation. Details include vehicle model, color and registration number, reservation number and optional extras, such as Hertz NeverLost satellite navigation.
To sign up for this service, Hertz customers simply need to select the “Carfirmation service” option in their Gold Plus Rewards profile and provide a valid email address.
For more information on the Carfirmation service, visit www.hertz.co.uk/carfirmation.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
