Auto Rental News
MenuMENU
SearchSEARCH

Hertz Expands Rewards Program to Three More Countries

With the expansion, the Hertz Corp. will have successfully launched Hertz Gold Plus Rewards in 15 countries and territories in two years.

by Staff
May 29, 2012
1 min to read


The Hertz Corp. added three additional global markets to its loyalty program, Hertz Gold Plus Rewards, to provide customers around the globe with more opportunities to earn free car rental days.

The additions, which were announced on May 22, allow Gold Plus Rewards participants to earn and redeem their points on rentals made in Australia, New Zealand and Brazil.

Under the program, members earn one point for every dollar spent on each rental and a free rental can be redeemed for as little as 500 points.

Among the reward benefits are points that do not expire, 'AnyDay' reward options that have no blackout periods, online redemption on Hertz.com, point accrual for international rentals, and a range of car rewards including cars from Hertz's Adrenaline and Prestige Collections.

“With the addition of Australia, New Zealand and Brazil to Hertz Gold Plus Rewards, we have taken another step in expanding our customer loyalty program across the globe,” said Mark P. Frissora, Hertz chairman and CEO. “More importantly, we continue to make Gold Plus Rewards faster, easier, more flexible and a greater value to our members in the U.S. and Canada and around the world.”

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...