Hertz Europe has launched three new free apps for Android, Nokia and Blackberry devices, extending its adoption of self service mobile technology.  The new additions, created by Hertz and leading app development agency Grapple Mobile, complement the car rental provider's iPhone app and mobile website http://www.hertz.mobi.  Any customer with a smart-phone will now have full access to Hertz mobile services, via the relevant version of the app, as well as the mobile website http://www.hertz.com - providing travellers on-the-move with access to Hertz reservations around the clock.

The new Hertz applications follow the successful introduction of the Hertz iPhone application in 2010.  The three new apps for Android, Nokia and Blackberry allow customers to reserve a car, change their reservation or log-in and update their profile; ensuring they can manage their Hertz account on the move and at their fingertips.  All of the apps are available to download free from http://www.hertz.co.uk/app.      

Michel Taride, President Hertz International and Executive Vice President Hertz Corporation, said: "We strive to ensure that reserving with Hertz is as easy as possible for everyone.  With the rise of smartphones, more and more people - both in business and pleasure - are booking and managing their rentals on mobile sites.  Our iPhone app has proven to be extremely popular globally, and we're really excited to be adding these new apps so that those using Android, Nokia and Blackberry handsets can access the same benefits and easy booking solutions on the move.  Being able to access your reservation from your mobile really puts Hertz in the pocket of the customer 24/7."    

Alistair Crane, Grapple Mobile CEO said: "It is great to see a global brand like Hertz acknowledging the importance of offering their services to the widest possible audience across multiple mobile platforms. This is now imperative for any brand wanting to engage the majority of their customer base and obtain significant reach."