Hertz Europe and Lufthansa have announced a partnership extension and new brand campaign celebration. The continuation of this relationship will offer customers a seamless 'premium' travel experience, both in the air and on the road.

To mark the ongoing partnership, which began in 2013, a new co-branded, two-year campaign from Hertz and Lufthansa launched Tuesday. 

As part of the companies' latest campaign, from Oct. 1 to Dec. 15, members of Lufthansa's frequent flyer and awards program 'Miles & More' can earn six times the amount of frequent flyer miles — the equivalent of 3,000 miles per rental — when renting with Hertz at the more than 190 international destinations where Lufthansa flies to. Bookings have to be made by Nov. 15. Hertz has been partnering with Miles & More for over 20 years, providing its more than 36 million members with special discounts and award miles on car rentals.

In addition, Hertz 24/7 powers the Lufthansa CarPool, a fleet of carsharing technology enabled vehicles for Lufthansa's employees in seven important German cities. Hertz also operates as Lufthansa's exclusive partner for the provision of corporate car rental services to the airline's employees globally and, when occasional flight disruptions take place, it provides car rental vehicles on demand for customers and crew.

The 'Seamless Travel' campaign launches on Tuesday with brand design and marketing elements illustrating the partnership across a host of customer touchpoints, including airline on-board cups and flyers, inflight entertainment, lounge screens, newsletter, Hertz website, Hertz location screens, Hertz Gold Plus Rewards emails, Lufthansa website, and social media.