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Hertz Extends Partnership with NASCAR's Hendrick Motorsports

As part of the new two-year agreement that runs through 2021, Hertz will continue as a primary sponsor of William Byron’s No. 24 team in four points-paying Cup Series races annually and as a full-season associate-level partner.

October 23, 2019
Hertz Extends Partnership with NASCAR's Hendrick Motorsports

Hertz began its sponsorship of Hendrick Motorsports and the No. 24 team in May 2018.

Photo via Hertz.

1 min to read


Hertz has extended its sponsorship of 12-time NASCAR Cup Series champions Hendrick Motorsports and the No. 24 Chevrolet Camaro ZL1 team of driver William Byron.

As part of the new two-year agreement that runs through 2021, Hertz will continue as a primary sponsor of Byron’s No. 24 team in four points-paying Cup Series races annually and as a full-season associate-level partner. In 2020, the company’s primary events will be Auto Club Speedway and ISM Raceway in March along with the October playoff races at Talladega Superspeedway and Kansas Speedway.

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Hertz began its sponsorship of Hendrick Motorsports and the No. 24 team in May 2018, which has included collaborating to introduce an exclusive line of Hertz-Hendrick Motorsports custom Camaro rental cars that pay tribute to Byron’s No. 24 car. 

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