Auto Rental News
MenuMENU
SearchSEARCH

Hertz Guatemala Celebrates 50th Anniversary

Hertz Guatemala, the second subsidiary of The Hertz Corp. to be established in Latin America, celebrates its 50th anniversary with its new sustainable headquarters.

by Staff
March 26, 2015
Hertz Guatemala Celebrates 50th Anniversary

(left to right) Alfred Mora, director of franchise operations in Latin America, Hertz International; Charles A. Rogers, president, Hertz Guatemala; and James Rogers, general manager, Hertz Guatemala, celebrating the 50th anniversary.

2 min to read


(left to right) Alfred Mora, director of franchise operations in Latin America, Hertz International; Charles A. Rogers, president, Hertz Guatemala; and James Rogers, general manager, Hertz Guatemala, celebrating the 50th anniversary.

Hertz Guatemala, the second subsidiary of The Hertz Corp. to be established in Latin America, celebrates its 50th anniversary with its new sustainable headquarters.

The company's new sustainable installations feature state-of-the-art technology and embody Hertz's commitment to sustainability, says the company.

Ad Loading...

"Hertz Guatemala's latest achievements are a testament to the company's continuous efforts towards innovation and sustainability," said Michel Taride, group president, Hertz International. "We are glad to celebrate 50 years of strong presence in Guatemala, one of the first Latin American countries Hertz has operated in and where it currently holds a leading position. …”

Hertz Guatemala's new installations are equipped to capturing rainwater for company uses and recycling water for vehicle cleaning, while all its electric appliances are certified to be energy efficient. The GREAT Green Deal Certification achieved by Hertz Guatemala "demonstrates to third parties that Hertz commitment and practices are real and concrete," according to Carmen Rosa Perez, executive director of GREAT Green Deal Guatemala.

"We feel extremely proud of celebrating Hertz Guatemala's 50 years of genuine commitment for excellence,” said Charles A. Rogers, president, Hertz Guatemala. “The inauguration of our new headquarters, as well as the tourism sustainability certification of GREAT Green Deal recently achieved, are important milestones that commit us to continue to provide our customer with the best car rental experience. ..."

Hertz Guatemala offers a range of products and services for both corporate and leisure customers, including a fleet of economy, compact, mid-size, full-size, luxury SUV, vans, pickup trucks and cargo trucks.

Established at Guatemala City’s La Aurora International Airport 50 years ago, Hertz Guatemala currently features 10 locations across Guatemala City, Antigua Guatemala and Flores in Peten (Tikal), according to the company.


More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...