Related Article: Hertz New Caledonia Celebrates 50 Years
Hertz Guatemala Celebrates 50th Anniversary
Hertz Guatemala, the second subsidiary of The Hertz Corp. to be established in Latin America, celebrates its 50th anniversary with its new sustainable headquarters.

(left to right) Alfred Mora, director of franchise operations in Latin America, Hertz International; Charles A. Rogers, president, Hertz Guatemala; and James Rogers, general manager, Hertz Guatemala, celebrating the 50th anniversary.

(left to right) Alfred Mora, director of franchise operations in Latin America, Hertz International; Charles A. Rogers, president, Hertz Guatemala; and James Rogers, general manager, Hertz Guatemala, celebrating the 50th anniversary.
Hertz Guatemala, the second subsidiary of The Hertz Corp. to be established in Latin America, celebrates its 50th anniversary with its new sustainable headquarters.
The company's new sustainable installations feature state-of-the-art technology and embody Hertz's commitment to sustainability, says the company.
"Hertz Guatemala's latest achievements are a testament to the company's continuous efforts towards innovation and sustainability," said Michel Taride, group president, Hertz International. "We are glad to celebrate 50 years of strong presence in Guatemala, one of the first Latin American countries Hertz has operated in and where it currently holds a leading position. …”
Hertz Guatemala's new installations are equipped to capturing rainwater for company uses and recycling water for vehicle cleaning, while all its electric appliances are certified to be energy efficient. The GREAT Green Deal Certification achieved by Hertz Guatemala "demonstrates to third parties that Hertz commitment and practices are real and concrete," according to Carmen Rosa Perez, executive director of GREAT Green Deal Guatemala.
"We feel extremely proud of celebrating Hertz Guatemala's 50 years of genuine commitment for excellence,” said Charles A. Rogers, president, Hertz Guatemala. “The inauguration of our new headquarters, as well as the tourism sustainability certification of GREAT Green Deal recently achieved, are important milestones that commit us to continue to provide our customer with the best car rental experience. ..."
Hertz Guatemala offers a range of products and services for both corporate and leisure customers, including a fleet of economy, compact, mid-size, full-size, luxury SUV, vans, pickup trucks and cargo trucks.
Established at Guatemala City’s La Aurora International Airport 50 years ago, Hertz Guatemala currently features 10 locations across Guatemala City, Antigua Guatemala and Flores in Peten (Tikal), according to the company.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
