Hertz and CLEAR today announced the launch of Hertz Fast Lane powered by CLEAR — a new service that uses biometrics to drastically speed up the car rental process and get travelers through the exit gate and on the road in 30 seconds or less — a time savings of at least 75%. 

With CLEAR, members enroll once to enjoy frictionless experiences with greater predictability at more than 40 airports and venues nationwide. Now, Hertz Gold Plus Rewards loyalty members who sign up for CLEAR and link their accounts will be able to verify their identity and rental reservation with just a look or tap of their finger. Hertz Fast Lane powered by CLEAR marks the first use of biometrics by a major rental car company, and the first time CLEAR's trusted identity platform is enabling members to verify their identity using their face instead of showing a physical ID.     

The first Hertz Fast Lane powered by CLEAR is now available at the Hartsfield–Jackson Atlanta International Airport, offering renters unmatched speed and security.

Throughout 2019, Hertz Fast Lane powered by CLEAR will be rolled out to more than 40 additional Hertz locations, including some of the busiest U.S. airports such as Los Angeles International Airport, John F. Kennedy International Airport, and San Francisco International Airport, among others. 

Use of Hertz Fast Lane powered by CLEAR is a new benefit for Hertz Gold Plus Rewards program members, and membership in CLEAR is available at no additional cost when used in connection with this program.

Members interested in upgrading their CLEAR membership to include airport security access, will receive preferred pricing based on their Hertz loyalty status. Travelers interested in learning more about the Hertz Fast Lane powered by CLEAR, or in becoming a Hertz Gold Plus Rewards.