The Hertz Corporation announced the launch of its Dealer Direct program, which provides auto dealers with access to an online wholesale marketplace stocked with late-model cars from Hertz's rental fleet. Dealers can choose from a wide selection of vehicles to purchase at lower prices resulting from buying directly from Hertz without transaction fees.

"Hertz Dealer Direct is an integral part of our car sales strategy," according to Mark P. Frissora, Hertz chairman and CEO. "Dealer Direct provides car dealers with a real-time, ecommerce platform for buying cars directly from our company providing financial benefits to dealers and Hertz."

Hertz Dealer Direct allows auto dealers to search for vehicles currently on rent and ready for sale, as well as vehicles immediately available for wholesale purchase and pick up. The system keeps dealers updated on the status of each available vehicle and notifies them when cars they are interested in become available for sale.