Auto Rental News
MenuMENU
SearchSEARCH

Hertz Launches Double Points Reward, Enhances Sanitation

Data suggests that the COVID-19 lockdown has spurred a new wave of enthusiasm for staycations and road trips, and more Europeans would prefer to avoid public transportation due to safety concerns.

June 12, 2020
Hertz Launches Double Points Reward, Enhances Sanitation

Hertz Gold Standard Clean is an enhanced cleaning and sanitization process that concludes with each vehicle being sealed for assurance before each rental. 

Photo courtesy of Hertz.

2 min to read


In an effort to attract customers while upholding safety, Hertz is offering double Gold Plus Points in conjuction with its Gold Standard Clean, a 15-point enhanced car cleaning process that follows World Health Organisation (WHO) guidelines.

Data suggests that the COVID-19 lockdown has spurred a new wave of enthusiasm for staycations and road trips. Additionally, more than a quarter (29%) of Europeans would prefer to avoid public transportation due to safety concerns and Hertz sanitized rental solutions can offer travelers more peace of mind. 

Ad Loading...

Hertz Gold Standard Clean is an enhanced cleaning and sanitization process that concludes with each vehicle being sealed for assurance before each rental. 

Wider cleanliness and safety actions are also in place including staff retraining, mandatory use of personal protection equipment and social distancing procedures, to protect employees, customers, and the communities where Hertz operates. 

With customers turning their thoughts to domestic travel, Hertz is launching a new, double points offer for all Gold Plus Rewards members who book directly online

The Gold Plus Rewards program allows members to skip the counter and go straight to their car maintaining social distancing throughout their rental experience. Members can also earn points redeemable for reward rental days and benefit from complimentary upgrades providing the ultimate in car rental satisfaction. 

The Hertz Gold Standard Clean will be rolled out across all European locations from June 15. Gold Plus Rewards double points offer is available in the U.S. and will also be available across Europe from June 15, valid through December 30. 

More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...