Hertz Launches Dream Cars Rental Program
With new luxury vehicles and more rental locations, Hertz’s Dream Cars program provides a high-end rental car experience for customers.
The Hertz Corp. today announced the launch of Hertz Dream Cars, a line of high-end performance rental vehicles.
"The launch of Hertz Dream Cars gives consumers the opportunity to experience luxury travel at its finest," said Mark P. Frissora, Hertz chairman and CEO. "The experience starts with a choice at select rental locations of some of the finest vehicles built on the planet. Additionally, the Dream Cars experience extends from special reservation channels to being greeted by a Hertz representative at the airport terminal, to a rental vehicle in pristine condition. ..."
With the Hertz Dream Car VIP rental experience, Hertz will either personally meet customers at their airport terminal and give them a one-on-one orientation to the car or deliver the car directly to the customer. Rental cars in this luxury collection include Aston Martin V8 Vantage, Audi R8, Bentley Continental GT, Lamborghini Gallardo, SRT Viper and Tesla Model S.
Hertz is offering Dream Cars in 35 markets, including Los Angeles, St. Louis, Chicago, Miami and Las Vegas - expanding the availability for consumers around the country.
To make a reservation and to view a full list of Dream Cars locations and rental options, visit www.hertzdreamcars.com.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
