The Hertz Corporation is rolling out Simply Wheelz by Hertz, a new company under the Hertz brand that puts travelers in the driver's seat with faster, easier and more affordable access to today's most popular rental cars.

With rates starting at $15 a weekend day (with a 2-day minimum keep) and $94 a week, Simply Wheelz offers an easy-to-use Web site for reservations and a self-service rental machine to rent and return vehicles.

Designed for online customers who seek low prices from recognized companies, Simply Wheelz makes car rental economical and hassle-free. Customers reserve one of the 8 vehicle types offered online and, when arriving at the Simply Wheelz airport location, customers rent cars using a self-service rental machine similar to those used by the airlines.