Auto Rental News
MenuMENU
SearchSEARCH

Hertz: Lower Revenue, Higher Expenses "Transitory"

Hertz Global Holdings Inc. reported its third quarter 2014 U.S. revenue of $1.8 billion. For the full-year 2014, corporate EBITDA is anticipated between $1.3 billion to $1.45 billion, which reflects the impact of adjustments relating to the ongoing accounting review.

by Staff
November 14, 2014
Hertz: Lower Revenue, Higher Expenses "Transitory"

Photo courtesy of Hertz Corp.

2 min to read


Photo courtesy of Hertz Corp.

Hertz Global Holdings Inc. reported its third quarter 2014 U.S. revenue of $1.8 billion, in line with last year’s third quarter. This year-over-year revenue comparison is partly impacted by the ending of the Advantage vehicle sublease in November 2013, says the company.

In third quarter 2014, transaction days increased 5% year-over-year. Although there was a rise in contracted bookings in June, transaction days in Q3 were tempered by tight fleets in the face of increasing OEM recalls, according to Hertz.

Ad Loading...

Hertz’s U.S. car rental total revenue per day (RPD) decreased 4% year-over-year. For airport rentals, Hertz’s total RPD declined 2% in transaction days.

For the full-year 2014, corporate EBITDA is anticipated between $1.3 billion to $1.45 billion, which reflects the impact of adjustments relating to the ongoing accounting review, says the company. These earnings are being affected by lower U.S. car rental fleet efficiency and higher fleet maintenance, damage and depreciation expenses.

"We believe the lower revenue growth and higher direct operating expenses we are experiencing in 2014 are transitory, primarily associated with fleet and systems integration challenges related to the Dollar Thrifty acquisition as well as some execution issues,” said Brian MacDonald, interim CEO of Hertz. “We are addressing the operational issues by strategically repositioning the fleet, hiring incremental sales and maintenance staff and migrating the Dollar and Thrifty financial and counter systems onto Hertz systems. Accordingly, 2015 will represent a transitional year with a more normal base performance becoming evident in 2016."

In order to reduce costs by about $100 million annually, Hertz plans to reduce general and administrative expenses, reduce information technology and capital investments, as well as reduce external strategic advisor expenses. According to Hertz, it expects to achieve these savings by the end of 2015.

Additionally, Hertz has announced a new fleet purchasing strategy. It will purchase around 350,000 model-year 2015 vehicles in the U.S., approximately 60% more than the 2014-MY vehicles, according to the company. About 25% of the 2015 fleet buy will be delivered in fourth quarter 2014. And 70% of the U.S. operating fleet is expected to be risk vehicles in 2015 compared to 85% in 2014.

Ad Loading...

Financing for the fleet vehicles will be funded through Hertz’s credit facilities, which were recently revised to provide incremental growth capital, says the company.

“The Hertz Board and management team have determined that a comprehensive modification to Hertz's U.S. fleet strategy is necessary to establish a more competitive product position, improve the customer experience, provide greater flexibility for demand fluctuations and better protect against a fluctuating used-car sales cycle," said MacDonald.


More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...