Auto Rental News
MenuMENU
SearchSEARCH

Hertz: Lower Revenue, Higher Expenses "Transitory"

Hertz Global Holdings Inc. reported its third quarter 2014 U.S. revenue of $1.8 billion. For the full-year 2014, corporate EBITDA is anticipated between $1.3 billion to $1.45 billion, which reflects the impact of adjustments relating to the ongoing accounting review.

by Staff
November 14, 2014
Hertz: Lower Revenue, Higher Expenses "Transitory"

Photo courtesy of Hertz Corp.

2 min to read


Photo courtesy of Hertz Corp.

Hertz Global Holdings Inc. reported its third quarter 2014 U.S. revenue of $1.8 billion, in line with last year’s third quarter. This year-over-year revenue comparison is partly impacted by the ending of the Advantage vehicle sublease in November 2013, says the company.

In third quarter 2014, transaction days increased 5% year-over-year. Although there was a rise in contracted bookings in June, transaction days in Q3 were tempered by tight fleets in the face of increasing OEM recalls, according to Hertz.

Ad Loading...

Hertz’s U.S. car rental total revenue per day (RPD) decreased 4% year-over-year. For airport rentals, Hertz’s total RPD declined 2% in transaction days.

For the full-year 2014, corporate EBITDA is anticipated between $1.3 billion to $1.45 billion, which reflects the impact of adjustments relating to the ongoing accounting review, says the company. These earnings are being affected by lower U.S. car rental fleet efficiency and higher fleet maintenance, damage and depreciation expenses.

"We believe the lower revenue growth and higher direct operating expenses we are experiencing in 2014 are transitory, primarily associated with fleet and systems integration challenges related to the Dollar Thrifty acquisition as well as some execution issues,” said Brian MacDonald, interim CEO of Hertz. “We are addressing the operational issues by strategically repositioning the fleet, hiring incremental sales and maintenance staff and migrating the Dollar and Thrifty financial and counter systems onto Hertz systems. Accordingly, 2015 will represent a transitional year with a more normal base performance becoming evident in 2016."

In order to reduce costs by about $100 million annually, Hertz plans to reduce general and administrative expenses, reduce information technology and capital investments, as well as reduce external strategic advisor expenses. According to Hertz, it expects to achieve these savings by the end of 2015.

Additionally, Hertz has announced a new fleet purchasing strategy. It will purchase around 350,000 model-year 2015 vehicles in the U.S., approximately 60% more than the 2014-MY vehicles, according to the company. About 25% of the 2015 fleet buy will be delivered in fourth quarter 2014. And 70% of the U.S. operating fleet is expected to be risk vehicles in 2015 compared to 85% in 2014.

Ad Loading...

Financing for the fleet vehicles will be funded through Hertz’s credit facilities, which were recently revised to provide incremental growth capital, says the company.

“The Hertz Board and management team have determined that a comprehensive modification to Hertz's U.S. fleet strategy is necessary to establish a more competitive product position, improve the customer experience, provide greater flexibility for demand fluctuations and better protect against a fluctuating used-car sales cycle," said MacDonald.


More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...