Hertz Names John Holt Leader of Advantage Rent A Car
John Holt has been appointed Vice President, Advantage Rent A Car, effective immediately, and reporting to the Company's Chairman and Chief Executive Officer, Mark P. Frissora.
PARK RIDGE, NJ -- (MARKET WIRE) -- 05/06/2011 -- The Hertz Corporation and Advantage Rent A Car today announced that John Holt has been appointed Vice President, Advantage Rent A Car, effective immediately, and reporting to the Company's Chairman and Chief Executive Officer, Mark P. Frissora. Holt succeeds Lois Boyd who was appointed to lead Hertz's equipment rental business on April 25, 2011.
Commenting on Holt's appointment, Mark Frissora said, "John has 16 years' experience leading airport and off-airport operations for Hertz in important leisure travel markets, including California and Florida, where Advantage is strong and growing. After two years in the Hertz family, Advantage is already generating annual run rate revenues of $290 million from 60 locations in the U.S. and Europe. John will help the Advantage team capitalize on its growing presence in the deep value segment of the car rental market."
Mr. Holt joined Hertz in 1995 as a Manager of its airport location in San Diego. Other key roles include Territory Manager in Los Angeles, Director of U.S. car rental field operations in the company's Park Ridge, New Jersey headquarters and, most recently, General Manager of Off-Airport operations in Southeast Florida. Prior to joining Hertz, John held sales and operations leadership roles for other companies, including roles with a leading national leisure rent a car company. He is a graduate of San Diego State University with a B.A. degree in Business Administration and an M.B.A. from California State University.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
