Hertz Names New Leader of Fleet and Procurement
Hertz Global Holdings Inc. has appointed Thomas Frese as the new senior vice president, fleet and procurement, effective March 23. Frese joins Hertz from McKinsey & Co. with 14 years of experience leading operational, purchasing and strategic transformations.
Hertz Global Holdings Inc. has appointed Thomas Frese as the new senior vice president, fleet and procurement, effective March 23.
Frese will report to Tom Kennedy, senior executive vice president and chief financial officer. He will be responsible for Hertz’s fleet operations and purchasing functions.
Frese previously served as a principal and leader in McKinsey & Co.’s North American operations and purchasing practice. He has experience driving performance transformation across operations, purchasing and strategy in the travel, transportation and automotive industries.
"We are pleased that Tom Frese has joined the Hertz team,” said Kennedy. “He brings us vast experience across a wide range of industries designing and helping McKinsey clients successfully execute efficiency, purchasing, operational and strategic initiatives, which have saved billions of dollars and created sustainable competitive advantages. Tom will help Hertz transform key areas of the business to generate significant, incremental shareholder and customer value."
More Rental Operations
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →