Hertz NeverLost and Greenopia Bring Green Navigation to Rental Car Industry
The eco-friendly guide will be available to business and leisure travelers in Chicago, Dallas, Los Angeles, New York and the San Francisco Bay Area.
The Hertz Corporation, in collaboration with Navigation Solutions, developer of the Hertz NeverLost navigation system, and Greenopia, launched a new, eco-friendly guide to green businesses in five major metropolitan markets — Chicago, Dallas, Los Angeles, New York City and San Francisco Bay Area — as part of NeverLost's Online Trip Planning services.
The partnership is another first in the car rental industry for Hertz NeverLost, bringing business and leisure travelers a one-stop resource for making informed green choices for healthier lives.
"Our strategy is to add relevant content to NeverLost and offer customers trip planning that enhances the overall travel experience," Mark P. Frissora, chairman and chief executive officer of The Hertz Corporation. "With the addition of Greenopia to NeverLost Online Trip Planning, Hertz is making easier for renters to harness the latest technology to make eco-friendly decisions while traveling in to unfamiliar locations."
The Greenopia feature on the Hertz NeverLost trip planning site offers eco-friendly listings in 11 categories. Thousands of Greenopia-rated resources are available for downloading from the NeverLost Online Trip Planning Greenopia feature for effortless routing to each location.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
