Hertz NeverLost and Greenopia Bring Green Navigation to Rental Car Industry
The eco-friendly guide will be available to business and leisure travelers in Chicago, Dallas, Los Angeles, New York and the San Francisco Bay Area.
The Hertz Corporation, in collaboration with Navigation Solutions, developer of the Hertz NeverLost navigation system, and Greenopia, launched a new, eco-friendly guide to green businesses in five major metropolitan markets — Chicago, Dallas, Los Angeles, New York City and San Francisco Bay Area — as part of NeverLost's Online Trip Planning services.
The partnership is another first in the car rental industry for Hertz NeverLost, bringing business and leisure travelers a one-stop resource for making informed green choices for healthier lives.
"Our strategy is to add relevant content to NeverLost and offer customers trip planning that enhances the overall travel experience," Mark P. Frissora, chairman and chief executive officer of The Hertz Corporation. "With the addition of Greenopia to NeverLost Online Trip Planning, Hertz is making easier for renters to harness the latest technology to make eco-friendly decisions while traveling in to unfamiliar locations."
The Greenopia feature on the Hertz NeverLost trip planning site offers eco-friendly listings in 11 categories. Thousands of Greenopia-rated resources are available for downloading from the NeverLost Online Trip Planning Greenopia feature for effortless routing to each location.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
