Hertz, Nissan, IKEA Partner for EV Program in Milan, Italy
Nissan LEAF electric vehicles will be available to rent at a discounted rate for IKEA and Hertz customers in Milan, Italy.
The Hertz Corp. along with IKEA launched an “ElectriCity” initiative in Milan, Italy to provide Nissan LEAF electric vehicles (EV) for rent by the hour or day, according to an announcement on Dec. 11.
As part of the partnership, joint IKEA and Hertz customers will receive a 20% discount to rent the EVs. Additionally, renters will be able to re-charge their vehicles for free at IKEA's EV charging stations, said Massimiliano Archiapatti, Hertz Italy general manager.
The ElectriCity initiative operates in other major cities including Rome, Paris, London, New York City and Washington, D.C.
Hertz launched the initiative in efforts to introduce multiple groups of consumers from urban drivers, university students, travelers and corporations to all-electric and plug-in hybrid vehicles.
The Nissan LEAFs are available to rent from Hertz Milano Centrale railway station.
Related news:Hertz Announces Mobile Wi-Fi Service In Italy
More Rental Operations
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →