Auto Rental News
MenuMENU
SearchSEARCH

Hertz Now Offering Luxury Cars in the U.K.

The car rental company announced a partnership with with luxury car rental company Première Velocity.

by Staff
December 13, 2011
1 min to read


Drivers in the U.K. will now be able to rent luxury cars through Hertz, according to a press release.

Hertz is partnering with Première Velocity, allowing customers to drive luxury cars at a 5% discount when they book via www.hertzsupercars.com.

Ad Loading...

The Lamborghini LP560-4 Bicolore, Porsche Carrera 4 GTS Cabriolet, Ferrari 458 Italia, Range Rover Evoque and Mercedes S Class Brabus are only available to renters through the Première Velocity service. Other available luxury cars include the Rolls Royce Phantom, the Ferrari 458 Italia, Lamborghini Aventador, Mercedes SLS AMG Roadster, and McLaren MP4.

Michel Taride, president of Hertz International and executive vice-president of Hertz Corp., said the new partnership complements Hertz’s own existing Prestige Collection of luxury vehicles. 

Starting prices for the Mercedes C63 AMG is from £201.25 and the Audi R8 from £362.25, with a 5% discount for booking through www.hertzsupercars.com. The full Première Velocity collection of super, sports, luxury, prestige and 4x4 cars will be available for as low as £150 per day. Customers can be provided with a meet-and-greet service that delivers cars to an agreed location such as home, hotel, office or airport.

Première Velocity and Hertz luxury cars are available for rent by customers over 25 years of age and with no more than six points on their driving license.

More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...