Hertz Partners with German Airline
The Hertz Corp. has teamed up with German airline airberlin to offer special airline and car rental discounts at 171 destinations.

Photo via The Hertz Corp.

Photo via The Hertz Corp.
The Hertz Corp. has entered a two-year partnership with airberlin to offer exclusive car rental rates at airberlin’s 171 destinations. Under the partnership, the airberlin’s customers will have access to Hertz's products and services during the online flight booking process as well as from the airberlin website, says the company.
To kick off the partnership, the companies are offering $13.60 flight vouchers and up to 20% discounts in car rentals. According to Hertz, it will offer airberlin customers discounts between 5% and 20% for rentals made before July 30 for pick up until Dec. 31 in selected European countries.
In addition, airberlin will provide two flight vouches to customers who book a car with Hertz.
"We are proud to partner with one of Europe's leading airlines and to offer its customers our distinctive products, including Hertz's unique Collections and, at selected locations, our gold service for Gold Plus Rewards' members,” said Michel Taride, Hertz International’s group president.
"We are excited to have been able to bring Hertz, the world's leading car rental business, on board as a Premium Partner,” said Andre Rahn, airberlin’s senior vice president of marketing. "Flight passengers flying on airberlin's international route network will benefit from the new partnership, as they can now take advantage of Hertz's offers at practically every one of our airports."
For more information, visit hertz.de/airberlin.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
