Hertz is runing a new campaign to reward customers rwho helped make Hertz #1 in customer satisfaction by J.D. Power.

To kick off the effort, Hertz partnered with American football running back, Jerome "The Bus" Bettis to celebrate customers with special experiences at the Big Game. One lucky Hertz Gold Plus Rewards member will win a grand prize of a Hertz helicopter tour of the host city and chauffeured car service to the stadium. Plus, 100 customers (50 winners plus guest) will ride in style to and from the Big Game in a decked-out Hertz bus.

To broaden the celebration, Hertz is offering $300 Hertz certificates to winners who engage with the brand on Instagram.

The Hertz "Extra Mile" campaign first starts with the Big Game experience, followed by TV, digital and social advertising beginning in February. The advertising will celebrate the inspirational people who go the extra mile for their families, friends and communities like the dedicated soccer moms and dads who shuttle teams to the game, to those who give their time to help friends move. The campaign aims to spotlight the selfless acts that in turn inspire the Hertz team to go the extra mile to make their customers' journeys special.

To enter the Hertz Big Game Sweepstakes, participants must be a Hertz Gold Plus Rewards member. For free enrollment and to enter the Big Game Sweepstakes, click here.

Others wanting to participate in the festivities can win $300 towards their future Hertz rental by sharing the Hertz Big Game Instagram post to their story and tagging @hertz and liking @hertz Instagram page. One winner will be chosen each day between Jan. 23 and Feb. 1.