Auto Rental News
MenuMENU
SearchSEARCH

Hertz Q3 Revenue Rises Slightly

For the third quarter 2017, Hertz Global Holdings Inc. has reported its total revenues as $2.6 billion, a 1% increase year-over-year. CEO Kathryn Marinello is encouraged by Hertz’s process but admits the company still has a lot of work ahead.

by Staff
November 10, 2017
Hertz Q3 Revenue Rises Slightly

Photo courtesy of The Hertz Corp.

3 min to read


Photo courtesy of The Hertz Corp.

For the third quarter 2017, Hertz Global Holdings Inc. has reported its total revenues as $2.6 billion, a 1% increase versus third quarter 2016.

Adjusted earnings for Q3 were $321 million compared to $329 million in the same period last year, according to Hertz.

Ad Loading...

For third quarter, Hertz reported a net income (from continuing operations) of $93 million compared to a net income of $44 million during the same period last year. On an adjusted basis, Hertz’s net income was $118 million compared to a net income of $134 million in Q3 2016.

For the U.S., Hertz’s total RAC revenues were $1.7 billion, a decrease of 1% from last year. Pricing increased by 2% driven by pricing actions through revenue management tools and fleet mixes, according to Hertz. Transaction days decreased by 4% year-over-year due to a tighter rental fleet and canceled reservations in hurricane-affected areas. Adjusted earnings for Q3 were $166 million; they were affected by the revenue and depreciation outcomes and $11 million in incremental fleet interest expense versus last year.

"Our operating turnaround plan, focused on growth through enhanced fleet, service, brands and technology, is showing encouraging progress, evidence that Hertz is on the right strategic path," said Kathryn V. Marinello, president and CEO of Hertz. "While there is still a lot of work ahead of us, in the third quarter, we benefited from continued improvements in our fleet offering, expansion of our Ultimate Choice program, and a strategic focus on optimizing revenue management. We remain committed to building Hertz's long-term success as a leader in the global rental car market by strengthening the business to drive predictable, sustainable long-term growth."

Hertz reduced its total U.S. fleet by 2% during Q3 compared to a year ago. Utilization declined by 130 basis points during the quarter as Hertz continued to balance its focus on service performance with fleet availability, according to the company.

In Q3, Hertz reported its total international RAC revenues as $728 million, an increase of 7% from third quarter 2016. Excluding a $28 million favorable impact of foreign currency exchange rates, revenues grew 2% — driven by a 5% increase in transaction days and partially offset by a 2% decrease in total revenue per day (due to the mix shift in demand toward leisure value brands).

Ad Loading...

According to Hertz, the company is encouraged by the progress it made during the quarter, but it recognizes that it still has operational work to do through 2018.

"We are entering a seasonally low period of demand at the same time that we are continuing to invest in the long-term growth of the company," said Marinello. "Expense always precedes benefit. Higher spending levels throughout 2018 are necessary to ensure predictable, sustainable earnings performance, beginning in 2019. In the meantime, we are already seeing some of our strategies and investments paying off.  Others are still a work in progress, and we are revising and iterating continuously toward optimization. Having best-in-class products, services, brands, and technologies will be the culmination of the time, hard work, and investment that we have committed to delivering."

More Rental Operations

Collage of cleaning car interior
Rental Operations•November 5, 2026

How Better Cleaning Processes Improve Rental Fleet Efficiency

A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.

Read More →
Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Ad Loading...
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
Ad Loading...
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...