The Hertz Corp. and the Arnold Palmer Invitational Presented by MasterCard have signed a four-year partnership for Hertz to be the Official Car Rental Sponsor of the Invitational.

"Hertz has enjoyed a long-standing relationship with Arnold Palmer, from our continued sponsorship of the Invitational to our earlier days when Arnold played a prominent role in our advertising," said Mark Frissora, Hertz chairman and CEO.

Hertz and Arnold Palmer have worked together since 1983. Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. In addition, Hertz was title sponsor of Palmer's PGA TOUR event at the Bay Hill Club & Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill Classic. Hertz has been an associate sponsor since 1996 of the event now presented by MasterCard.

"Nothing pleases me more than to know that my long-time association with Hertz continues with the four-year extension of its associate sponsorship of our tournament," Palmer said. "Hertz has been a loyal and generous supporter of the tournament through most of its existence and has played an important role in raising its stature to the high level the Arnold Palmer Invitational Presented by MasterCard enjoys today."

The 35th annual Arnold Palmer Invitational Presented by MasterCard or will be March 18-24. Tournament proceeds benefit Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies.